Privacy Policy
Last updated: February 6, 2025
1. Introduction
The Latin Exchange Inc. ("Company", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our website, software consultancy services, and SaaS products (Biblichat, OIPDF, Pure Skincare).
This Privacy Policy applies to users in the United States and Mexico. We comply with applicable data protection laws, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) where applicable, and the Mexican Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP).
2. Information We Collect
2.1 Information You Provide
We collect information that you provide directly to us, including:
- Name, email address, phone number, and mailing address
- Company name and business information
- Payment and billing information
- Communications with us (emails, messages, support requests)
- Account credentials and preferences
- Content you upload or submit through our services
2.2 Automatically Collected Information
When you use our services, we automatically collect:
- Device information (IP address, browser type, operating system)
- Usage data (pages visited, features used, time spent)
- Log files and analytics data
- Cookies and similar tracking technologies
- Location data (with your consent)
2.3 AI-Generated Content
For our AI-powered SaaS products, we may process and store content you input to provide AI services. This content is processed according to our service agreements and is subject to the same privacy protections outlined in this policy.
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send technical notices, updates, and support messages
- Respond to your comments, questions, and requests
- Monitor and analyze trends, usage, and activities
- Detect, prevent, and address technical issues and security threats
- Comply with legal obligations and enforce our agreements
- Personalize your experience and provide relevant content
- Develop new products and services
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
4.1 Service Providers
We may share information with third-party service providers who perform services on our behalf, such as cloud hosting, payment processing, analytics, and customer support. These providers are contractually obligated to protect your information.
4.2 Legal Requirements
We may disclose information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication mechanisms
- Secure cloud infrastructure
- Employee training on data protection
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Your Rights and Choices
6.1 Access and Correction
You have the right to access, update, and correct your personal information. You can do this through your account settings or by contacting us.
6.2 California Privacy Rights (CCPA)
If you are a California resident, you have the right to:
- Know what personal information is collected, used, shared, or sold
- Delete your personal information
- Opt-out of the sale of personal information (we do not sell your information)
- Non-discrimination for exercising your privacy rights
6.3 Mexican Privacy Rights (LFPDPPP)
If you are located in Mexico, you have the right to:
- Access your personal data (ARCO rights: Access, Rectification, Cancellation, Opposition)
- Revoke consent for processing
- File complaints with the National Institute for Transparency, Access to Information and Personal Data Protection (INAI)
6.4 Cookies and Tracking
You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our services.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.
8. International Data Transfers
Your information may be transferred to and processed in the United States and Mexico, where our offices are located. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
By using our services, you consent to the transfer of your information to the United States and Mexico.
9. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
The Latin Exchange Inc.
Email: contact@thelatinexchange.com
Locations: San Diego, CA, United States